Archive for the 'Search Engine Optimization' Category

Ichabod explained

The Adobe MAX sessions are online, and among them is a presentation by Jim Corbett about how Adobe and Google’s new Flash indexer works. I think it’s great to get such a thorough explanation from Adobe, but it’s a shame that they didn’t do this at the same time their PR people were busy hyping it a few months ago. Since it’s release it’s become obvious that it’s very limited, and there’s still no evidence that it works any better than the old swf2html method. Jim’s presentation makes it clear why this is — and I maintain my previous assessment that we’re better off using progressive enhancement/graceful degradation until there’s significant changes in the Flash Player to overcome the problems.

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Talking Flex SEO on The Flex Show

Jeff and John were kind enough to have me on the Flex Show to talk about Flex and SEO. If you follow this blog you’ve read it all already, but it never hurts to hear it again.

No luck for Flex SEO contest

Can I just say I told you so?

Why Google isn’t indexing dynamic content (yet)

In an interview with Lee Brimelow, the Senior Product Manager for Flash Player, Justin Everett-Church clears up some of the questions surrounding Adobe and Google’s new SWF indexing capabilities:

Flash Player does not actually implement the network API, we actually hand that off to our host, so in the case of a browser the browser will make a network request and that’s what adds cookies. A similar process is happening on the search server, where we will actually say “well, I need this XML file or I need this other SWF” and it’s up to the Google host application to return that content. My understanding right now is that that part of it has not been implemented by Google even though our search player allow that capability.

TheFlashBlog: Flash Player FAQs Video with Justin Everett-Church (the quote is at 8:20), emphasis mine.

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The Red Herring revisited

Google has been indexing SWF:s using their new techniques for a couple of weeks now, and it should be possible to see what it really means. I was very critical in my last post on the subject, and some of the things I have been proven wrong about, but it seems that so far I have been mostly right, nothing has really changed.

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SWF indexing is a red herring, and you should all know that by now

So, here we go again, Google has annonced that they will index SWF files with a new algorithm and the whole Flash blogosphere echobox is ringing with the words of the clueless. The announcement shows how little Google understands about Flash websites and needlessly diverts the attention away from developing a real solution to Flash website search engine optimization. The reaction to Google’s announcement also shows how little the Flash bloggers understand about the problem. I’m not sure which of these two is the most annoying.

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How to save $149

Some jokers who call themselves flexinmotion have released a ridiculously overpriced Flex component which “will automatically track all user navigation clicks, button click, check boxes, radio buttons and a number of other controls within your app automatically” using Google Analytics. Let me show you how to save those 149 bucks.

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This week’s non-issue: Google indexes SWF files

It’s probably the number one topic on Flash blogs today: O’Reilly launches InsideRIA and has an article about how Google indexes SWF files. As usual when it comes to SEO and Flash, almost no one understands what it means, but almost everyone talks about it as the New Big Thing. Guess what? It’s not. Read the rest of this entry →

Deep linking in Flex: using SWFAddress and BrowserManager

In Flex 3 there is support for deep linking in the BrowserManager class. Unfortunately it requires that you use the Flex HTML templates which, frankly, are really ugly. I prefer to use SWFObject to embed my Flash and Flex applications. To solve this I have created a simple package that makes it possible to use the BrowserManager class with SWFAddress. You can find it and a description on what it does here: Flex BrowserManager + SWFAddress integration.

Better Flash version reporting in Google Analytics

Google Analytics is a really good web site statistics tool, but there are some things that haven’t worked so well for me. The Flash version names include revision numbers, which makes it hard to get the whole picture, and when having multiple subdomains in the same profile it’s not easy to see which domain an page belongs to. Both these can be fixed with filters, and in this post I show you how.

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